Time to look with a broader lens
It is not a single domain expertise like better UX or mobile adoption that causes the disruption anymore.
Rather business should look at customer experience as holistic view. It spans from capturing leads, converting to sales till supporting the product.
Treating each business system as independent domains is sub optimal at best.
For example, implementing a smart Inventory prediction would have a direct effect on marketing systems. Similarly the ripple effect impacts other systems like CRM, finance and UX.
This technology led business should be a business strategy, making technology and operations working together in harmony.